GRUNDIG – Interactive Exhibit, EuroCucina Salone del Mobile-Mailand, 2016
JOB: Art Direction
AGency: VAVE GMBH (Concept) & Madhat Gmbh (production)
The highlight at the Grundig trade fair stand at the 2016 EuroCucina Salone del Mobile in Milan was an interactive exhibit that visualised unique scenarios in an imaginary future kitchen with ten showcases. The themed sections of "Future Interfaces", "Advanced Cooking", "Time-Saving", "Eco-Friendliness" and "Social Community" were brought to life in a six-metre-long kitchen using the Pepper's Ghost technique and 3D projection.