DEUTSCHE TELEKOM AG – Trade Fair Booth, IFA-Berlin, 2015
JOB: ART DIRECTION
Concept and Production: Q-BUS MEDIATEKTUR GMBH
Print designs over seven metres in height were produced for the Digital Moments trade fair stand. They appeared to float without support on the walls of the hall. Some of the images featured dynamic projections enabling visitors to interact with them. The digital world as part of everyday life was made visible. Various island exhibits featuring products and services surrounded by giant images transformed the trade fair stand into a whole different world in which to experience the brand environment.
